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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
by Bruce Ratner
Hardcover,
CRC Pr I Llc
(May 2003)
List Price: $79.95
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
by Rajeev Batra (Editor), David Shepard Associates
Book,
Dow Jones-Irwin
(January 1990)
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| 3. |
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Koning Klant: Het Gebruik Van Klantgegevens Voor Marketingdoeleinden
(Dutch)
by M. J. T. Artz
Book,
Registratiekamer
(January 1999)
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Optimal Database Marketing: Strategy, Development, and Data Mining
by Ronald G. Drozdenko, Perry D. Drake
Hardcover,
Sage Pubns
(March 2002)
List Price: $71.95
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Valuing Your Customers: Quality Database Marketing
by Angus Jenkinson, McGraw-Hill Book Co
Hardcover,
Biblio Distribution
(November 1995)
List Price: $44.01
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The Customer Loyalty Solution: What Works (And What Doesn'T) in Customer Loyalty Programs
by Arthur Middleton Hughes
Hardcover,
McGraw-Hill
(April 2003)
List Price: $29.95
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The Essential Guide to Database Marketing
by John M. Davies
Hardcover,
Biblio Distribution
(July 1992)
List Price: $25.01
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The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits
by Arthur M. Hughes
Hardcover,
McGraw-Hill
(May 1991)
List Price: $45.00
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| 9. |
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Databased Marketing
by Herman Holtz
Hardcover,
John Wiley & Sons Inc
(August 1992)
List Price: $37.95
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| 10. |
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Emarketing
by Seth Godin
Paperback,
Berkley Pub Group
(March 1995)
List Price: $14.00
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