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Advertising And Integrated Brand Promotion with Infotrac
by Thomas C. O'Guinn, Chris Allen, Chris T. Allen, Richard J. Semenik
Hardcover,
Thomson Learning
(January 2005)
List Price: $161.95
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| 2. |
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Advertising and Integrated Brand Promotion
by Thomas C. O'Guinn, Richard J. Semenik, Chris T. Allen
Book,
Thomson/South-Western
(January 2006)
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| 3. |
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by Helen E. Katz
Paperback,
Lawrence Erlbaum Assoc Inc
(June 2006)
List Price: $29.95
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| 4. |
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Advertising and Integrated Brand Promotion
by Thomas C. O'Guinn, Richard J. Semenik, Chris T. Allen
Paperback,
Thomson/South-Western
(January 2006)
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| 5. |
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International Advertising: Communicating Across Cultures
by Barbara Mueller
Paperback,
Thomson Learning
(July 1995)
List Price: $64.95
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| 6. |
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by John Jantsch
Hardcover,
Thomas Nelson Inc
(January 2007)
List Price: $24.99
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| 7. |
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Advertising Media Sourcebook
by Arnold M. Barban, Donald W. Jugenheimer, Peter B. Turk
Paperback,
McGraw-Hill
(February 1989)
List Price: $17.95
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| 8. |
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Essentials of Media Planning: A Marketing Viewpoint
by Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
Paperback,
Ntc Business Books
(January 1987)
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| 9. |
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Advertising Media Sourcebook
by Peter B. Turk, Arnold M. Barban, Donald W. Jugenheimer
Paperback,
McGraw-Hill
(November 1996)
List Price: $19.95
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| 10. |
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Introduction to Advertising Media: Research, Planning, and Buying
by Jim Surmanek
Hardcover,
McGraw-Hill College
(December 1992)
List Price: $99.05
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