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Books > Browse > Subject Category > Business & Economics > Advertising & Promotion > Advertising - Psychological Aspects

150 Books found.   Narrow your results by...   Subject Category > Business & Economics > Advertising & Promotion > Advertising - Psychological Aspects   Format: Book (86) Hardcover (34) Paperback (30)   Publication Date: 2007 (4) 2006 (7) 2000-2005 (25) 1990s (40) 1980s (45) 1970s (28) 1960s (1)   Special Format: Textbook (4)   Language: English (82) German (30) French (17) Italian (4) Dutch (4) Danish (3) Hungarian (3) Russian (1) Chinese (1) Japanese (1) Korean (1) Swedish (1) Polish (1) Catalan (1)   List Price: Under $10 (3) $10-$20 (13) $20-$50 (17) $50-$100 (18) $100 and Over (5)   All results: Sort by: BestsellingTitle of Book: A-ZTitle of Book: Z-ADate of Publication Showing books 1 through 10 of 150: Pages: 1 2 3 4 5 6 7 8 9 10 Next >> Items per page: 10 | 20 | 50 | 100 | 1. Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser Paperback, Harpercollins (October 2004) Other Formats: | Hardcover | List Price: $17.95 2. Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising by Joseph Jaffe Hardcover, John Wiley & Sons Inc (May 2005) List Price: $29.95 3. The Responsive Chord. by Tony Schwartz Book, Anchor Press (January 1973) Other Formats: | Paperback | 4. Handbook of Consumer Psychology by Frank R. Kardes, Curtis P. Haugtvedt, Paul Herr Hardcover, Lawrence Erlbaum Assoc Inc (December 2007) List Price: $89.95 5. Brand Sense: How To Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound by Philip Kotler, Martin Lindstrom, Philip Kotler (Foreword by) Hardcover, Simon & Schuster (February 2005) List Price: $27.00 6. Der Saarbrucker Aktivierungs-Test (SAT): Ein Verfahren Zur Objektiven Beurteilung Von Konsumguteranzeigen (German) by Wolfgang Von Keitz Book, Heymann (January 1981) 7. Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages by Jay P. Granat Paperback, Haworth Pr Inc (August 1997) Other Formats: | Hardcover | List Price: $22.95 8. Rhetorique Des Senteurs by Stephanie Perrouty Book, L'Harmattan (January 2006) 9. Persuasive Imagery: A Consumer Response Perspective by Linda M. Scott (Editor), Rajeev Batra, Rajeev Batra (Editor) Hardcover, Lawrence Erlbaum Assoc Inc (February 2003) List Price: $115.00 10. Message in a Bottle: Theoretical Overview and Annotated Bibliography on the Mass Media and Alcohol by Nicholas Dorn, Nigel South Hardcover, Ashgate Pub Co (September 1983) List Price: $49.95 Showing books 1 through 10 of 150: Pages: 1 2 3 4 5 6 7 8 9 10 Next >> Items per page: 10 | 20 | 50 | 100 |

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