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Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
by Terence A. Shimp
Hardcover,
Thomson Learning
(February 2006)
List Price: $158.95
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| 2. |
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Advertising and Promotion: An Integrated Marketing Communications Perspective
by George E. Belch, Michael A. Belch
Book,
McGraw-Hill Irwin
(June 2009)
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Advertising And Integrated Brand Promotion with Infotrac
by Thomas C. O'Guinn, Chris Allen, Chris T. Allen, Richard J. Semenik
Hardcover,
Thomson Learning
(January 2005)
List Price: $161.95
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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Hardcover,
Random House Inc
(January 2007)
List Price: $24.95
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| 5. |
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Advertising and Promotion: An Integrated Marketing Communications Perspective
by George E. Belch, Michael A. Belch
Book,
McGraw-Hill Irwin
(January 2007)
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| 6. |
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Advertising and Promotion: An Integrated Marketing Communications Perspective
by George E. Belch, Michael A. Belch
Hardcover,
McGraw-Hill College
(January 2004)
List Price: $164.05
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Student Cd-rom to Accompany Contemporary Advertising
by W. Arens, Christian Arens, Michael F. Weigold
Hardcover,
McGraw-Hill
(February 2007)
Other Formats:
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List Price: $144.38
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| 8. |
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Advertising
by Sandra Moriarty, William Wells, William D. Wells, Nancy Mitchell
Hardcover,
Prentice Hall
(February 2008)
List Price: $172.00
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| 9. |
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Kleppner's Advertising Procedure
by W. Ronald Lane, Tom Russell, Karen King
Hardcover,
Prentice Hall
(July 2007)
List Price: $153.33
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| 10. |
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Integrated Advertising, Promotion, And Marketing Communications
by Kenneth E. Clow, Donald Baack
Paperback,
Prentice Hall
(May 2006)
List Price: $126.67
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